ExactMetrics vs HubSpot All-In-One Marketing

At a glance

Plugin A

ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin)

Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!

Rating

2.5/5

Active Installs 300K+

Author Syed Balkhi

Version v9.2.2

Last Updated May 2026

Source WordPress.org ↗

Plugin B

HubSpot All-In-One Marketing – Forms, Popups, Live Chat

The CRM, Sales, and Marketing WordPress plugin to grow your business better. Capture and engage web visitors with free live chat, forms, CRM, email ma …

Rating

4.3/5

Active Installs 200K+

Author HubSpot

Version v11.3.51

Last Updated Mar 2026

Source WordPress.org ↗

Full Comparison

📊 Data-Driven Review

Technical Specs

ExactMetrics vs HubSpot All-In-One Marketing: Key Statistics
Metric	ExactMetrics	HubSpot All-In-One Marketing
Requires WP	5.6.0+	5.8+
Requires PHP	7.2+	7.2+
Tested up to WP	7.0.0	6.9.4
Plugin age	13 yrs	12 yrs

Quick Verdict

HubSpot All-In-One Marketing wins for e-commerce teams who need GDPR-compliant tracking plus a built-in CRM. Its 76% five-star rating across 207 reviews signals real user satisfaction. ExactMetrics has 1.5x more installs, but 60% one-star ratings indicate fundamental issues with core functionality. For accurate conversion attribution with consent mode v2, HubSpot All-In-One Marketing is the safer bet.

Feature Comparison: ExactMetrics vs HubSpot All-In-One Marketing

Functional feature comparison for GDPR-compliant e-commerce tracking
Feature	ExactMetrics	HubSpot All-In-One Marketing
GA4 event tracking depth	Pageview + standard ecommerce events + custom events via filter	Pageview + standard ecommerce events + custom event properties
Google Tag Manager support	Native GTM container integration	Manual GTM snippet placement required
GDPR consent mode v2 compatibility	Built-in consent mode v2 toggle with default consent states	Consent mode v2 via cookie banner integration with CRM sync
WooCommerce purchase tracking	Automatic purchase event with transaction ID, revenue, and items	Automatic purchase event with line-item data and deal creation
WooCommerce add-to-cart tracking	Native add_to_cart event with product SKU and quantity	Native add_to_cart event with product data and cart value
Server-side tracking support	Google Analytics 4 Measurement Protocol via add-on	HubSpot server-side API with event forwarding
Admin reporting dashboard inside WordPress	Real-time stats, top pages, and traffic sources in WP admin	Traffic analytics, form submissions, and deal pipeline in WP admin
Live chat functionality	Not included	Built-in live chat with CRM contact matching

Who Should Use ExactMetrics

Teams that need a dedicated google analytics dashboard for wordpress with real-time stats inside the admin panel, no external tab required.
Developers who rely on native GTM container integration to manage tracking tags without editing theme files.
Agencies managing multiple client sites who value the 1.5x install base advantage for community-sourced troubleshooting.

Who Should Use HubSpot All-In-One Marketing

E-commerce operators who need a best wordpress crm plugin that ties purchase events directly to contact records and deal stages.
Site owners evaluating how to add live chat to wordpress site while maintaining consent mode v2 compliance for chat interactions.
Marketing teams that want hubspot forms wordpress integration with automatic contact enrichment from WooCommerce order data.

Community & Support

HubSpot All-In-One Marketing shows 76% five-star ratings and only 10% one-star from 207 reviews, a distribution that suggests consistent functionality for the majority of users. ExactMetrics has 35% five-star and a concerning 60% one-star across 1546 reviews, indicating a significant subset of users encounter critical failures. Support thread volume for both plugins is too small to draw conclusions about response quality.

Verdict: ExactMetrics or HubSpot All-In-One Marketing for GDPR-compliant ecommerce tracking and conversion attribution?

Pick ExactMetrics if your workflow demands native GTM integration and you need a real-time wordpress analytics dashboard that doesn't require leaving the admin panel. The 1.5x install base suggests broad compatibility, but the 60% one-star rating means you should test thoroughly on staging.

Pick HubSpot All-In-One Marketing if you need a unified system where WooCommerce purchase events create CRM deals, live chat respects consent state, and all data flows into a single attribution view. With 76% five-star ratings and built-in consent mode v2, it delivers more reliable conversion tracking for GDPR-regulated e-commerce stores.

How this comparison was made

This comparison is AI-generated from live WordPress.org data. Install counts, ratings, versions and support statistics sync weekly, so the numbers on this page stay current. Content passes automated quality checks before publishing, and pages below our quality threshold are held for human review.

Read our full methodology

Frequently Asked Questions

Q How many people use ExactMetrics compared to HubSpot All-In-One Marketing?

ExactMetrics has 300K+ active installs while HubSpot All-In-One Marketing has 200K+, meaning ExactMetrics is used on more sites.

Q Which has better user ratings — ExactMetrics or HubSpot All-In-One Marketing?

HubSpot All-In-One Marketing averages 4.3/5 from 207 reviews, while ExactMetrics averages 2.5/5 from 1,546 reviews — HubSpot All-In-One Marketing has the higher average rating.

Q Which is more actively maintained — ExactMetrics or HubSpot All-In-One Marketing?

ExactMetrics was last updated on May 29, 2026 and HubSpot All-In-One Marketing on Mar 26, 2026, so ExactMetrics received the more recent update.

Q Are ExactMetrics and HubSpot All-In-One Marketing both free?

Yes — both ExactMetrics and HubSpot All-In-One Marketing are free to install from the official WordPress.org plugin directory. Some features may require a paid upgrade offered by the plugin author.

Q Is ExactMetrics or HubSpot All-In-One Marketing better for GDPR-compliant ecommerce tracking and conversion attribution?

ExactMetrics is the clear winner for GDPR-compliant ecommerce tracking because it focuses solely on Google Analytics, which has built-in consent mode and conversion attribution tools. HubSpot All-In-One Marketing is more of a general marketing suite, so its ecommerce tracking is less specialized and relies on HubSpot's own analytics rather than Google's.

Q Which is easier to set up for a WordPress beginner — ExactMetrics or HubSpot All-In-One Marketing?

ExactMetrics is easier for a beginner because it connects directly to your Google Analytics account with a simple setup wizard, requiring no coding. HubSpot All-In-One Marketing demands you create a HubSpot account, configure forms and live chat separately, and manage a CRM, which adds extra steps for a new user.

Q What is the biggest feature difference between ExactMetrics and HubSpot All-In-One Marketing?

The biggest difference is that ExactMetrics is a dedicated Google Analytics plugin for tracking website stats, while HubSpot All-In-One Marketing bundles analytics with a CRM, forms, and live chat. If you only need visitor data and conversion tracking, ExactMetrics is focused; if you want a full marketing toolkit including lead management, HubSpot covers that.

Q Can you switch from ExactMetrics to HubSpot All-In-One Marketing (or the other way) without losing data?

You can switch plugins without losing your historical Google Analytics data because that data lives in your Google Analytics account, not in the plugin itself. However, any custom settings or reports you created inside ExactMetrics will not transfer to HubSpot, and HubSpot's CRM data won't carry over to ExactMetrics.

Q Which type of site should choose ExactMetrics, and which should choose HubSpot All-In-One Marketing?

Choose ExactMetrics if your main goal is to see Google Analytics data inside your WordPress dashboard and track conversions with minimal setup. Choose HubSpot All-In-One Marketing if you need a combined solution for capturing leads via forms and live chat while also managing a CRM alongside your analytics.