HubSpot vs Fathom Analytics 2026

At a glance

Plugin A

HubSpot All-In-One Marketing – Forms, Popups, Live Chat

The CRM, Sales, and Marketing WordPress plugin to grow your business better. Capture and engage web visitors with free live chat, forms, CRM, email ma …

Rating

4.3/5

Active Installs 200K+

Author HubSpot

Version v11.3.51

Last Updated Mar 2026

Source WordPress.org ↗

Plugin B

Fathom Analytics for WP

Fathom is a simple, GDPR compliant Google Analytics alternative.

Rating

4.8/5

Active Installs 10K+

Author Conva Ventures

Version v3.3.1

Last Updated Nov 2025

Source WordPress.org ↗

Full Comparison

📊 Data-Driven Review

Technical Specs

HubSpot All-In-One Marketing vs Fathom Analytics for WP: Key Statistics
Metric	HubSpot All-In-One Marketing	Fathom Analytics for WP
Requires WP	5.8+	4.5+
Requires PHP	7.2+	5.4+
Tested up to WP	6.9.4	6.8.5
Plugin age	12 yrs	8 yrs

Quick Verdict

Fathom Analytics for WP wins for GDPR-compliant ecommerce tracking. It holds a 96% five-star rating from its user base. HubSpot All-In-One Marketing has 20x more installs, but its 76% five-star rate and lack of server-side tracking support create data gaps when consent is declined. For developers who need accurate conversion attribution without legal risk, Fathom Analytics for WP is the correct choice.

Feature Comparison: HubSpot All-In-One Marketing vs Fathom Analytics for WP

Feature Comparison Table
Feature	HubSpot All-In-One Marketing	Fathom Analytics for WP
GA4 event tracking depth	Pageview tracking via HubSpot pixel; no native ecommerce event mapping to GA4	Pageview tracking; no native ecommerce event mapping to GA4
Google Tag Manager support	Manual GTM container injection possible via custom code blocks	No native GTM integration; relies on Fathom's own snippet
GDPR consent mode v2 compatibility	Requires manual integration with a consent banner; no built-in consent state management	Built-in cookieless tracking; no consent banner required for core analytics
WooCommerce purchase tracking accuracy	Tracks form submissions and page loads; does not capture WooCommerce order confirmation events natively	Tracks pageviews only; no native WooCommerce event hooks for purchase or add-to-cart
Server-side tracking support	No server-side endpoint; data relies entirely on client-side pixel fires	No server-side endpoint; data relies entirely on client-side pixel fires
Admin reporting dashboard inside WordPress	Provides a HubSpot dashboard widget showing contact activity and form submissions	No WordPress admin dashboard; reports accessed via Fathom's external platform
CRM integration with WordPress users	Syncs WordPress user profiles to HubSpot CRM automatically	No CRM functionality
Live chat widget	Built-in live chat with CRM conversation logging	No live chat feature
Form builder with email marketing	Drag-and-drop forms with HubSpot email campaign triggers	No form builder

Who Should Use HubSpot All-In-One Marketing

Teams who need a live chat plugin wordpress that logs conversations directly into a CRM, the built-in chat widget connects every visitor message to a contact record without extra API work.
Developers building a hubspot wordpress crm pipeline where form submissions automatically trigger email sequences; the plugin handles this natively with 76% of reviewers rating it 5 stars.
Agencies managing a best wordpress crm plugin stack for lead capture, HubSpot All-In-One Marketing captures form data, tracks pageviews, and syncs contacts, all from a single plugin install with 200K+ active installs.

Who Should Use Fathom Analytics for WP

Developers who need a gdpr compliant analytics solution without cookie banners, Fathom Analytics for WP tracks pageviews without storing personal data, earning it a 96% five-star rating.
Sites migrating off Google Analytics who want to know how to use fathom analytics in wordpress with minimal configuration; the plugin activates Fathom's snippet on install and requires no event mapping.
Privacy-first ecommerce stores that need a best google analytics alternative wordpress, Fathom's cookieless tracking avoids the consent management complexity that HubSpot's pixel introduces.

Community & Support

HubSpot All-In-One Marketing shows 76% of its reviewers giving 5 stars and 10% giving 1 star. Fathom Analytics for WP shows 96% five-star reviews and only 4% one-star reviews. Support thread volumes for both plugins are too small to draw conclusions about response quality or resolution rates.

Verdict: HubSpot All-In-One Marketing or Fathom Analytics for WP for GDPR-compliant ecommerce tracking and conversion attribution?

Pick HubSpot All-In-One Marketing if your primary need is a live chat plugin wordpress integrated with a CRM, and you accept that its 76% five-star rating reflects trade-offs in analytics depth. You will need to build custom WooCommerce event tracking and a consent banner manually.

Pick Fathom Analytics for WP if you want a gdpr compliant analytics setup that works out of the box. Its 96% five-star rating and cookieless architecture mean zero data gaps when consent is declined. For conversion attribution in a privacy-first ecommerce stack, Fathom Analytics for WP is the safer, more accurate choice.

How this comparison was made

This comparison is AI-generated from live WordPress.org data. Install counts, ratings, versions and support statistics sync weekly, so the numbers on this page stay current. Content passes automated quality checks before publishing, and pages below our quality threshold are held for human review.

Read our full methodology

Frequently Asked Questions

Q How many people use HubSpot All-In-One Marketing compared to Fathom Analytics for WP?

HubSpot All-In-One Marketing has 200K+ active installs while Fathom Analytics for WP has 10K+, meaning HubSpot All-In-One Marketing is used on more sites.

Q Which has better user ratings — HubSpot All-In-One Marketing or Fathom Analytics for WP?

Fathom Analytics for WP averages 4.8/5 from 24 reviews, while HubSpot All-In-One Marketing averages 4.3/5 from 207 reviews — Fathom Analytics for WP has the higher average rating.

Q Which is more actively maintained — HubSpot All-In-One Marketing or Fathom Analytics for WP?

HubSpot All-In-One Marketing was last updated on Mar 26, 2026 and Fathom Analytics for WP on Nov 18, 2025, so HubSpot All-In-One Marketing received the more recent update.

Q Are HubSpot All-In-One Marketing and Fathom Analytics for WP both free?

Yes — both HubSpot All-In-One Marketing and Fathom Analytics for WP are free to install from the official WordPress.org plugin directory. Some features may require a paid upgrade offered by the plugin author.

Q Is HubSpot All-In-One Marketing or Fathom Analytics for WP better for GDPR-compliant ecommerce tracking and conversion attribution?

Fathom Analytics for WP is the clear winner for GDPR-compliant tracking because it is built from the ground up as a privacy-friendly analytics tool that requires no cookie banners. HubSpot All-In-One Marketing includes a CRM and forms, but its marketing suite is designed for lead capture and attribution, which typically involves more user data processing. For strict GDPR compliance without extra overhead, most users find Fathom simpler, but HubSpot gives you deeper conversion attribution if you can manage the consent requirements.

Q Which is easier to set up for a WordPress beginner — HubSpot All-In-One Marketing or Fathom Analytics for WP?

Fathom Analytics for WP is easier for a beginner because it is a focused analytics plugin that you activate, enter your site ID, and it starts tracking page views without configuring forms or CRM settings. HubSpot All-In-One Marketing requires you to connect a HubSpot account, set up live chat, and configure forms, which adds several steps. Most new users can get Fathom running in under five minutes, while HubSpot demands a longer setup process.

Q What is the biggest feature difference between HubSpot All-In-One Marketing and Fathom Analytics for WP?

HubSpot All-In-One Marketing bundles a full CRM, live chat, forms, and marketing automation, while Fathom Analytics for WP focuses exclusively on simple, privacy-first website analytics. The biggest difference is that HubSpot turns your WordPress site into a lead generation machine with contact management, whereas Fathom gives you clean visitor stats without any marketing or CRM features. If you need live chat or form building, HubSpot is the only option of the two.

Q Can you switch from HubSpot All-In-One Marketing to Fathom Analytics for WP (or the other way) without losing data?

You cannot directly transfer historical data between these two plugins because they store data in completely different systems, HubSpot uses its cloud CRM and analytics, while Fathom uses its own privacy-focused analytics platform. If you switch from HubSpot to Fathom, you will lose your past HubSpot analytics and CRM records, but you can export your HubSpot data as CSV before deactivating. Switching from Fathom to HubSpot also means starting fresh with analytics, though you can keep your Fathom account running separately for a while.

Q Which type of site should choose HubSpot All-In-One Marketing, and which should choose Fathom Analytics for WP?

HubSpot All-In-One Marketing is the right choice for sites that need live chat, a built-in CRM, and marketing automation to capture leads and manage customer relationships directly from WordPress. Fathom Analytics for WP is better for content sites, blogs, and small businesses that want simple, privacy-friendly stats without any marketing bloat or cookie consent headaches. If your main goal is to understand visitor behavior without collecting personal data, pick Fathom; if you need to convert visitors into contacts, pick HubSpot.