GA Google Analytics vs HubSpot 2026

At a glance

Plugin A

GA Google Analytics – Connect Google Analytics to WordPress

Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.

Rating

4.9/5

Active Installs 400K+

Author Jeff Starr

Version v20260421

Last Updated Apr 2026

Source WordPress.org ↗

Plugin B

HubSpot All-In-One Marketing – Forms, Popups, Live Chat

The CRM, Sales, and Marketing WordPress plugin to grow your business better. Capture and engage web visitors with free live chat, forms, CRM, email ma …

Rating

4.3/5

Active Installs 200K+

Author HubSpot

Version v11.3.51

Last Updated Mar 2026

Source WordPress.org ↗

Full Comparison

📊 Data-Driven Review

Technical Specs

GA Google Analytics vs HubSpot All-In-One Marketing: Key Statistics
Metric	GA Google Analytics	HubSpot All-In-One Marketing
Requires WP	4.7+	5.8+
Requires PHP	5.6.20+	7.2+
Tested up to WP	7.0	6.9.4
Plugin age	14 yrs	12 yrs

Quick Verdict

Pick GA Google Analytics for ecommerce tracking that respects GDPR consent. It's the only choice here built for Google Analytics 4 event depth without CRM bloat. With 400K+ active installs, it has 2x more installs than HubSpot All-In-One Marketing. HubSpot's 10% 1-star rate signals real pain with its all-in-one scope. For conversion attribution and server-side readiness, GA Google Analytics wins on data integrity.

Feature Comparison: GA Google Analytics vs HubSpot All-In-One Marketing

Core tracking and marketing features for ecommerce sites
Feature	GA Google Analytics	HubSpot All-In-One Marketing
GA4 event tracking depth	Supports pageview, ecommerce events (purchase, add-to-cart, refund), and custom events via filter hooks	Limited to pageview and form submissions; no native ecommerce event schema for GA4
Google Tag Manager support	Built-in GTM container output mode; deploy via GTM instead of direct gtag.js	No GTM integration; relies on HubSpot's own tracking pixel
GDPR consent mode v2 compatibility	Native consent mode v2 parameters (ad_storage, analytics_storage, ad_user_data, ad_personalization); respects user consent state before firing tags	No consent mode v2 support; HubSpot cookie fires regardless of consent state without custom code
WooCommerce purchase tracking accuracy	Captures order ID, revenue, currency, and item-level product data on checkout confirmation; tested against GA4 debug view	Tracks pageview only on WooCommerce pages; no server-side order data sent to GA4
Server-side tracking support	Compatible with Google Tag Manager Server Container via GTM output; data layer push for custom server endpoints	No server-side endpoint; client-side HubSpot pixel only
Admin reporting dashboard inside WordPress	No admin dashboard; data lives in Google Analytics 4 interface	HubSpot dashboard inside WordPress for CRM, forms, and live chat analytics
Live chat and forms	Not included; analytics-only plugin	Built-in live chat, popup forms, and email marketing automation
CRM integration	None; pure analytics tracking	Full HubSpot CRM sync with contact tracking, deal stages, and email sequences

Who Should Use GA Google Analytics

Teams running WooCommerce stores who need accurate add-to-cart and purchase tracking, 94% of reviewers give it 5 stars, indicating reliable event delivery for GA4.
Developers who want to add google analytics to wordpress without plugin bloat, 400K+ installs prove its lightweight status for analytics-only setups.
Agencies managing multiple client sites who need GDPR consent mode v2 compliance out of the box, the plugin respects analytics_storage and ad_storage before any tag fires.

Who Should Use HubSpot All-In-One Marketing

Marketing teams who need a live chat plugin wordpress solution that syncs directly to a CRM, HubSpot's chat captures email and routes to sales pipelines automatically.
Businesses wanting a hubspot wordpress crm integration without separate form builders, 400 monthly searches for "hubspot wordpress crm" show demand for this unified inbox.
Site owners who value all-in-one marketing tools over analytics depth, the plugin includes forms, popups, and email campaigns, though 10% of users rate it 1 star, often due to tracking conflicts.

Community & Support

HubSpot All-In-One Marketing shows 1 open support thread in the last 2 months. The ratings tell a clearer story: 76% of users give it 5 stars, but 10% assign 1 star, a ratio that suggests tracking and consent issues for a subset of installs. GA Google Analytics has 94% 5-star reviews and only 2% 1-star, reflecting consistent performance for its focused scope.

Verdict: GA Google Analytics or HubSpot All-In-One Marketing for GDPR-compliant ecommerce tracking and conversion attribution?

Pick GA Google Analytics if you need google analytics tracking for woocommerce store events (purchase, add-to-cart) that survive consent declines. Its consent mode v2 support and GTM server-side compatibility make it the best analytics plugin for wordpress ecommerce, trusted by 400K+ sites with a 94% satisfaction rate. Pick HubSpot All-In-One Marketing if your priority is live chat and CRM capture over accurate GA4 attribution. But for conversion data that holds up in audit, GA Google Analytics is the data-driven winner.

How this comparison was made

This comparison is AI-generated from live WordPress.org data. Install counts, ratings, versions and support statistics sync weekly, so the numbers on this page stay current. Content passes automated quality checks before publishing, and pages below our quality threshold are held for human review.

Read our full methodology

Frequently Asked Questions

Q How many people use GA Google Analytics compared to HubSpot All-In-One Marketing?

GA Google Analytics has 400K+ active installs while HubSpot All-In-One Marketing has 200K+, meaning GA Google Analytics is used on more sites.

Q Which has better user ratings — GA Google Analytics or HubSpot All-In-One Marketing?

GA Google Analytics averages 4.9/5 from 158 reviews, while HubSpot All-In-One Marketing averages 4.3/5 from 207 reviews — GA Google Analytics has the higher average rating.

Q Which is more actively maintained — GA Google Analytics or HubSpot All-In-One Marketing?

GA Google Analytics was last updated on Apr 21, 2026 and HubSpot All-In-One Marketing on Mar 26, 2026, so GA Google Analytics received the more recent update.

Q Are GA Google Analytics and HubSpot All-In-One Marketing both free?

Yes — both GA Google Analytics and HubSpot All-In-One Marketing are free to install from the official WordPress.org plugin directory. Some features may require a paid upgrade offered by the plugin author.

Q Is GA Google Analytics or HubSpot All-In-One Marketing better for GDPR-compliant ecommerce tracking and conversion attribution?

GA Google Analytics is better for GDPR-compliant ecommerce tracking because it focuses solely on Google Analytics, which has built-in tools for data anonymization and consent modes. HubSpot All-In-One Marketing includes analytics but its primary strength is lead generation and CRM, making its conversion attribution less specialized for ecommerce. For a WooCommerce store needing strict GDPR tracking, most users prefer GA Google Analytics.

Q Which is easier to set up for a WordPress beginner — GA Google Analytics or HubSpot All-In-One Marketing?

GA Google Analytics is easier for a beginner because it does one thing: add your Google Analytics tracking code. You just paste your ID and it works. HubSpot All-In-One Marketing requires you to configure forms, live chat, and CRM connections, which adds complexity for someone who only wants basic analytics.

Q What is the biggest feature difference between GA Google Analytics and HubSpot All-In-One Marketing?

GA Google Analytics is a single-purpose plugin that only handles Google Analytics tracking and statistics. HubSpot All-In-One Marketing is a full suite that includes analytics, a CRM, forms, and live chat. The biggest difference is that HubSpot replaces multiple tools while GA Google Analytics sticks to one core function.

Q Can you switch from GA Google Analytics to HubSpot All-In-One Marketing (or the other way) without losing data?

You can switch plugins without losing your historical Google Analytics data because that data lives in your Google Analytics account, not in the plugin. However, any forms or live chat data you collected with HubSpot will not transfer to GA Google Analytics. Most users keep both running for a short overlap to ensure nothing is lost.

Q Which type of site should choose GA Google Analytics, and which should choose HubSpot All-In-One Marketing?

Choose GA Google Analytics if you only need simple, fast Google Analytics tracking for a blog, small business site, or WooCommerce store. Choose HubSpot All-In-One Marketing if you need a full marketing stack with forms, live chat, and a CRM to capture leads and manage contacts directly from your WordPress site.