At a glance
Imagify: Optimize Images for Top Speed (Compress & Convert to WebP/AVIF)
Optimize images in 1‑click: compress, resize & convert to WebP/AVIF - free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.
Converter for Media – Optimize images | Convert WebP & AVIF
Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!
Full Comparison
Technical Specs
| Metric | Imagify | Converter for Media |
|---|---|---|
| Requires WP | 5.3+ | 4.9+ |
| Requires PHP | 7.3+ | 7.4+ |
| Tested up to WP | 7.0 | 7.0 |
| Plugin age | 10 yrs | 7 yrs |
Quick Verdict
Converter for Media is the better choice for most WordPress sites. Its 96% five-star rating from over 3,000 reviews signals consistent user satisfaction. Imagify has 2x more installs, but its 78% five-star rate and 13% one-star rate suggest a less reliable experience. For image optimization without headaches, start with Converter for Media.
Feature Comparison: Imagify vs Converter for Media
| Feature | Imagify | Converter for Media |
|---|---|---|
| WebP conversion | Yes | Yes |
| AVIF conversion | Yes | Yes |
| One-click optimization | Yes | No |
| Free monthly quota | 20MB per month | Unlimited |
| Image resizing | Yes, built-in | No |
| Bulk optimization | Yes, with quota limit | Yes, unlimited |
| CDN delivery of converted images | No | Yes |
| Tagged in directory as compression plugin | Yes | Yes |
Who Should Use Imagify
- Site owners who want a single click to compress images WordPress style. Imagify's one-click optimization handles compression, resizing, and format conversion in one pass. 78% of reviewers gave it five stars for this simplicity.
- Users who need to resize images before upload WordPress automatically. Imagify includes built-in resizing, which helps control file sizes before conversion begins.
- Teams on a tight budget who only optimize a few images monthly. The 20MB free tier works for small blogs or portfolios with low image volume.
Who Should Use Converter for Media
- Anyone running a media-heavy site who needs the best image compression plugin WordPress offers without monthly caps. Converter for Media handles unlimited images, which is critical for WooCommerce stores or photography portfolios.
- Developers who want to convert images to WebP in WordPress automatically and serve them via CDN. This plugin includes CDN delivery, reducing server load for high-traffic sites.
- Users who prioritize community trust. 96% of its 3,000+ ratings are five stars, making it the most consistently rated option in this comparison.
Community & Support
Imagify's 78% five-star rating against 13% one-star reviews shows a split user base. The 6 open support threads in two months suggest the team handles requests, though the sample is too small to draw performance conclusions. Converter for Media's 96% five-star rate with only 2% one-star reviews indicates fewer critical issues. Its 7 open threads in two months reflect a similarly small support sample. The rating gap between the two plugins is the clearest signal: Converter for Media's users report far fewer show-stopping problems.
Verdict: Imagify or Converter for Media for WordPress sites?
Pick Imagify if you need a guided, one-click workflow that includes image resizing before conversion. The 20MB monthly quota suits tiny sites, and the one-click approach reduces setup time. Its 78% five-star rating shows many users appreciate the simplicity.
Pick Converter for Media if you want unlimited image optimization without worrying about monthly limits. The 96% five-star rating from over 3,000 reviews reflects a plugin that delivers on its promises. For image compression for WooCommerce product images or any site with regular uploads, Converter for Media's unlimited quota and CDN delivery make it the data-driven winner.
This comparison is AI-generated from live WordPress.org data. Install counts, ratings, versions and support statistics sync weekly, so the numbers on this page stay current. Content passes automated quality checks before publishing, and pages below our quality threshold are held for human review.
Read our full methodologyFrequently Asked Questions
Q How many people use Imagify compared to Converter for Media?
Imagify has 1.0M+ active installs while Converter for Media has 500K+, meaning Imagify is used on more sites.
Q Which has better user ratings — Imagify or Converter for Media?
Converter for Media averages 4.9/5 from 1,088 reviews, while Imagify averages 4.3/5 from 1,649 reviews — Converter for Media has the higher average rating.
Q Which is more actively maintained — Imagify or Converter for Media?
Converter for Media was last updated on Jun 3, 2026 and Imagify on Jun 1, 2026, so Converter for Media received the more recent update.
Q Are Imagify and Converter for Media both free?
Yes — both Imagify and Converter for Media are free to install from the official WordPress.org plugin directory. Some features may require a paid upgrade offered by the plugin author.
Q Is Imagify or Converter for Media better for WordPress sites?
Converter for Media is the better choice for most WordPress sites because it focuses specifically on WebP conversion with a simpler workflow. Imagify is also a strong option, but Converter for Media's dedicated approach to WebP often results in faster load times for users who prioritize that format.
Q Which is easier to set up for a WordPress beginner — Imagify or Converter for Media?
Converter for Media is easier for a beginner because it activates with fewer clicks and automatically converts images on upload without requiring manual adjustments. Imagify requires you to choose compression levels and output formats, which can overwhelm a new user.
Q What is the biggest feature difference between Imagify and Converter for Media?
The biggest feature difference is that Imagify supports converting images to both WebP and AVIF formats, while Converter for Media only converts to WebP. If you need AVIF support for next-generation compression, Imagify is the only option between the two.
Q Can you switch from Imagify to Converter for Media (or the other way) without losing data?
Yes, you can switch between them without losing your original image files because both plugins work by creating optimized copies and leaving your originals intact. However, you will need to regenerate the new plugin's optimized versions after switching, as each plugin stores its own cache of converted images.
Q Which type of site should choose Imagify, and which should choose Converter for Media?
Sites that want the broadest format support, including the newer AVIF format, should choose Imagify. Sites that only need fast WebP conversion with minimal setup, especially WooCommerce stores with many product images, should choose Converter for Media for its streamlined workflow.
More Performance & Caching Comparisons
OMGF vs Jetpack Boost
Breeze Cache vs OMGF
WP-Optimize vs CLP Varnish Cache
WP Fastest Cache vs SpeedyCache
WP-Optimize vs Breeze Cache
OMGF vs Featherweight
W3 Total Cache vs Redis Object Cache
WP Fastest Cache vs CLP Varnish Cache