At a glance
Converter for Media – Optimize images | Convert WebP & AVIF
Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!
AF Companion – Starter Sites, Speed Booster & Growth Suite for Professional Publishing
One-Click Starter Sites, Performance Optimization, and Publisher Growth Tools
Full Comparison
Technical Specs
| Metric | Converter for Media | AF Companion |
|---|---|---|
| Requires WP | 4.9+ | 5.0+ |
| Tested up to WP | 7.0 | 7.0.1 |
| Plugin age | 7 yrs | 5 yrs |
Quick Verdict
Converter for Media is the clear winner for anyone focused on image optimization. It has 50x more installs than AF Companion, with 96% of users giving it a 5-star rating. This plugin converts images to WebP and AVIF formats, directly improving site speed. AF Companion serves a different purpose entirely, offering starter sites and performance tools for publishers. If your goal is to serve modern image formats, choose Converter for Media. If you need a theme demo importer and growth suite, AF Companion is your tool. These plugins do not compete on the same axis.
Feature Comparison: Converter for Media vs AF Companion
| Feature | Converter for Media | AF Companion |
|---|---|---|
| Primary function | Image conversion to WebP and AVIF | One-click starter site import and performance optimization |
| Image format support | WebP and AVIF output | Not applicable |
| Starter site templates | Not applicable | One-click demo import for magazine and news themes |
| Performance focus | Image compression and format conversion | General site speed booster |
| SEO tools | Not applicable | Publisher growth tools included |
| Core tag | compress-images, convert-webp, image-optimization | demo-import, magazine, performance |
Who Should Use Converter for Media
- Site owners who need a webp converter for WooCommerce product images. With 500K+ active installs, it is the trusted choice for handling high volumes of product photos.
- Developers looking for the best image compression plugin WordPress has by rating. 96% of reviewers gave it 5 stars, indicating consistent reliability for converting images to WebP in WordPress.
- Teams who want to serve AVIF images for extra compression gains. The plugin supports both WebP and AVIF formats, giving you control over which modern format to deploy.
Who Should Use AF Companion
- Publishers launching a news or magazine site who need a one click demo import WordPress magazine setup. The plugin provides starter sites that replicate professional layouts instantly.
- Users seeking a WordPress performance optimization plugin that bundles speed tools with theme support. It is designed for sites that need both performance and demo content.
- Site builders who value a guided start for importing demo content in WordPress. AF Companion handles the entire import process, saving hours of manual configuration.
Community & Support
Converter for Media shows strong user satisfaction with 96% of its 1088 reviews being 5-star ratings. Only 2% of users left a 1-star review, suggesting the plugin meets expectations for most. AF Companion also earns high marks with 94% 5-star ratings and just 3% 1-star ratings. Support threads for both plugins are too small to draw conclusions about response times or resolution rates.
Verdict: Converter for Media or AF Companion for WordPress sites?
Pick Converter for Media if your priority is image speed. It is the best image compression plugin WordPress users trust, with 50x more installs than AF Companion and a 96% satisfaction rate. It directly solves how to convert images to webp in WordPress without extra tools.
Pick AF Companion if you need starter sites and a performance suite for a magazine or news theme. It handles demo import and site acceleration in one package. For pure image optimization, Converter for Media is the data-backed winner.
This comparison is AI-generated from live WordPress.org data. Install counts, ratings, versions and support statistics sync weekly, so the numbers on this page stay current. Content passes automated quality checks before publishing, and pages below our quality threshold are held for human review.
Read our full methodologyFrequently Asked Questions
Q How many people use Converter for Media compared to AF Companion?
Converter for Media has 500K+ active installs while AF Companion has 10K+, meaning Converter for Media is used on more sites.
Q Which has better user ratings — Converter for Media or AF Companion?
Both plugins average 4.9/5 on WordPress.org — Converter for Media from 1,088 reviews and AF Companion from 34 reviews.
Q Which is more actively maintained — Converter for Media or AF Companion?
Converter for Media was last updated on Jun 3, 2026 and AF Companion on May 26, 2026, so Converter for Media received the more recent update.
Q Are Converter for Media and AF Companion both free?
Yes — both Converter for Media and AF Companion are free to install from the official WordPress.org plugin directory. Some features may require a paid upgrade offered by the plugin author.
Q Is Converter for Media or AF Companion better for WordPress sites?
Converter for Media is better if your priority is image performance, as its feature tags focus on compressing images and converting to WebP. AF Companion is better for sites that need demo import and SEO tools, especially for magazine or news layouts. The right choice depends on whether you care more about media optimization or site setup features.
Q Which is easier to set up for a WordPress beginner — Converter for Media or AF Companion?
Converter for Media is easier for a beginner because it handles a single focused task: converting and compressing images with minimal configuration. AF Companion requires you to import demo content and adjust SEO settings, which adds complexity. Most beginners will find Converter for Media more straightforward to activate and use right away.
Q What is the biggest feature difference between Converter for Media and AF Companion?
Converter for Media is built exclusively for image optimization, with tags like compress-images and convert-webp. AF Companion is a multipurpose tool for demo import, performance, and SEO, with no image conversion features. The core difference is media performance versus site setup and content import.
Q Can you switch from Converter for Media to AF Companion (or the other way) without losing data?
Yes, you can switch between them without losing data because they serve different purposes and do not overlap in core functionality. Converter for Media only modifies your image files, while AF Companion handles theme demos and SEO settings. Uninstalling one will not affect the other's stored data or settings.
Q Which type of site should choose Converter for Media, and which should choose AF Companion?
Choose Converter for Media for any site that needs faster loading images, especially WooCommerce stores or image-heavy blogs that want WebP conversion. Choose AF Companion for news or magazine sites that rely on demo content import and built-in SEO tools. A photography site benefits from Converter for Media, while a news portal benefits from AF Companion.
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