YITH WooCommerce Brands Add-On

What is YITH WooCommerce Brands Add-On?

YITH WooCommerce Brands Add-On is a dedicated plugin that lets you assign brand names and logos to your products. Developed by YITHEMES, it has been on the market for 11 years. The plugin currently shows 9K+ active installs. It holds a 4.0/5 rating from 7 reviews, with 71% of those being five-star ratings. The current version is 2.42.0, and it was last updated on Jun 22, 2026. It is one of the oldest dedicated tools for adding product brands to WooCommerce in WordPress.

The plugin creates a new "Brands" taxonomy under the YITH menu. You can assign one or more brands to each product. The description notes that 71% of online buyers say brand recognition is essential before purchasing. This plugin addresses that need by making brand information visible on product pages. It is a practical solution for any store that sells items from multiple manufacturers.

Key Features of YITH WooCommerce Brands Add-On

• Unlimited brand creation: You can create an unlimited number of brands, each with its own name and description.
• Brand logo uploads: Upload a dedicated logo or image for each brand to display on product pages.
• Hierarchical brand management: Organize brands in a parent-child structure for complex product lines or sub-brands.
• Multiple brand assignments: Assign one or more brands to a single product, useful for collaborations or bundled items.
• Brand archive pages: Premium version allows custom banners and URLs for each brand archive page.
• Shop page integration: Premium features let you display brand names, logos, or both directly on the Shop page.
• Widget and shortcode support: Five widgets and nine shortcodes allow flexible display of brand lists, sliders, and logos in widgetized areas.
• Yoast SEO compatibility: Premium version dynamically inserts the brand name into product titles for better search visibility.

Who Should Use YITH WooCommerce Brands Add-On?

This plugin is ideal for store owners who sell products from multiple recognizable manufacturers. If you run a clothing store, electronics shop, or home goods site, you likely need a way to highlight brand names. The plugin works for both beginners and experienced users. Installation requires no coding skills. The free version covers the basics: creating brands, uploading logos, and showing them on product pages. With 9K+ active installs, it has a clear user base of small to medium WooCommerce stores.

For stores that need deeper brand integration, the premium version adds useful features. You can set custom brand URLs, integrate with YITH AJAX Product Filters, and use brand-based coupon restrictions. The plugin also works with WooCommerce Importer/Exporter for bulk product-brand connections. If you want a best brand plugin for WooCommerce that handles both simple and advanced brand management, this is a strong candidate. The 11-year development history suggests it has matured through real-world use.

Installation & Setup

Installation follows the standard WordPress process. Download the zip file, upload it through the Plugins page, and activate it. After activation, a new "Brands" submenu appears under the "YITH" menu. This is where you create and manage brands. The setup is beginner-friendly and requires no technical configuration. You can start adding brands and assigning them to products within minutes.

Support & Community

The support data shows a mixed picture. Over the last two months, the plugin has 0 open threads and 0 resolved threads, resulting in a 0% resolution rate. This may indicate that users are not submitting support requests, or that issues are not being addressed. The rating breakdown reveals a notable split: 71% of reviewers gave 1% gave one star. This suggests that while many users find the plugin reliable, a minority have experienced significant problems. The plugin is available in English, Dutch, Italian, and Spanish. Documentation is available online for troubleshooting common issues.