Яндекс Метрика

What is Яндекс Метрика?

Яндекс Метрика is a straightforward WordPress plugin designed to inject the Yandex Metrica tracking code into your site without editing theme files. Developed by Konstantin Kovshenin, it has been available for 13 years. The plugin currently shows 10K+ active installs and holds a 4.5/5 rating from 15 ratings. A strong 80% of those reviews are 0% are one-star. Its current version is 0.8.4, and it was last updated on Nov 28, 2017.

This tool solves a specific problem for site owners who use Yandex Metrica for analytics. It keeps the counter code active even when you switch WordPress themes. The plugin is listed under the Analytics category and carries tags like analytics, metrica, metrika, stats, and yandex.

Key Features of Яндекс Метрика

• Theme-Independent Code Injection – The counter persists across theme changes, so you never lose tracking after an update.
• No Template Editing Required – Add the Yandex Metrica tracking code to your WordPress site without touching theme files.
• Simple Settings Page – A dedicated menu under Settings > Яндекс Метрика lets you paste your counter code in seconds.
• Multisite Support – Super-administrators can manage the tracking code across an entire network of sites.
• Role-Based Access Control – Only administrators (or super-admins in Multisite) can modify the counter code.
• Lightweight Footprint – The plugin adds minimal overhead, focusing solely on inserting the JavaScript snippet.
• 13-Year Compatibility Baseline – Requires WordPress 3.0+, ensuring it works on both old and modern installations.

Who Should Use Яндекс Метрика?

This plugin is ideal for site owners who rely on Yandex Metrica for traffic analysis and want a zero-fuss setup. Beginners will appreciate the single settings page and lack of complex configuration. It suits personal blogs, small business sites, or regional stores that need to add Yandex Metrica to a WordPress site quickly. The 13-year plugin age suggests it has served a stable, if niche, audience over time.

Users with 10K+ active installs have kept this plugin running despite infrequent updates. It is not for those needing advanced analytics features or real-time support. The plugin fills a specific gap for Russian-speaking and CIS-market site owners who prefer Yandex Metrica over Google Analytics.

Installation & Setup

Installation follows the standard WordPress process: upload the plugin folder to /wp-content/plugins/, activate it, then visit Settings > Яндекс Метрика. The setup is beginner-friendly and requires only pasting your Yandex Metrica tracking code into the provided field. No technical knowledge beyond copying a code snippet is needed.

Support & Community

The support data reveals a mixed picture. Over the last two months, there are 0 open threads and 0 resolved threads, resulting in a 0% resolution rate. This indicates minimal active support from the developer. The plugin was last updated in 2017 and tested up to WordPress 4.6.30, which is several major versions behind current releases.

Despite the lack of recent updates, the plugin maintains a 4.5/5 rating from 15 users. The 80% five-star share suggests the core functionality works reliably for many. The 7% one-star ratings likely stem from compatibility issues with newer WordPress versions or unmet support expectations. Users considering this plugin should verify it works on their specific WordPress setup before relying on it for production tracking.