Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder
Plugin Review
AI-ResearchedWhat is Popup Maker?
Popup Maker is a WordPress plugin built to create popups, modals, and overlays for lead generation and sales. Developer Daniel Iser has maintained it for 12 years, making it one of the oldest active popup builders in the repository. It currently has over 700,000 active installs and a 4.9 out of 5 rating from 4,502 reviews. A full 95% of those ratings are 5% are one-star. The plugin describes itself as a toolkit for building email opt-in forms, exit-intent triggers, and ecommerce upsells.
version 1.23.0 was last updated on April 16, 2026. It requires WordPress 6.7 or higher and PHP 7.4 or higher. The plugin offers a free core version, with additional features like cart abandonment recovery and cross-sell popups available in the Pro+ tier.
Key Features of Popup Maker
- Multiple trigger types – Open popups automatically with a delay, on click, or after form submission without needing Pro.
- Exit-intent detection – Show a popup when a visitor moves to leave your site, available in the Pro version.
- Scroll-based triggers – Launch a popup after a user has scrolled a set percentage of the page, unlocked with Pro.
- Smart targeting conditions – Control exactly where each popup appears and set rules for reappearance across your site.
- Form plugin integration – Embed existing opt-in forms from popular form builders directly inside any popup.
- WooCommerce and EDD upsells – Recommend higher-tier products or companion items during the shopping process, requiring Pro+.
- Cart abandonment recovery – Target visitors leaving the checkout page with a discount or support offer, available in Pro+.
- LifterLMS course enrollment – Convert visitors into enrolled students directly through a popup, exclusive to Pro+.
Who Should Use Popup Maker?
Popup Maker suits beginners and experienced site owners alike. The free version provides full control over popup placement, appearance, and recurrence conditions, as noted by a user review on the plugin page. It works for simple email list growth or site-wide announcements without any coding knowledge.
Ecommerce store owners running WooCommerce or Easy Digital Downloads benefit most from the Pro+ features, such as cross-sells and cart abandonment popups. With over 700,000 active installs, the plugin serves a wide range of sites, from small blogs to membership platforms. Chris Badgett, CEO of LifterLMS, publicly recommends it for maximizing email list growth and sales conversions.
Installation & Setup
Install Popup Maker from the WordPress plugin directory like any other plugin. After activation, you can create your first popup using the built-in builder and choose a trigger type from the available options. The interface is beginner-friendly, and the free version allows you to set conditions for where and when popups appear without editing code.
Support & Community
Support data from the last two months shows 10 open threads and 4 resolved, giving a 55% resolution rate. This is below the average for top-tier plugins, though the plugin page links to dedicated documentation and a conversion optimization community for additional help. The rating breakdown is heavily weighted toward positive experiences, with 95% 1% one-star ratings, suggesting most users find the plugin works as expected without needing support. The plugin also offers a link to "world-class support" on its official website for paid users.
Pros & Cons
- With 700K+ active installs and a 4.9/5 rating from 4,502 reviews, it is one of the most trusted and widely adopted popup plugins available.
- 95% of its 4,502 ratings are 5-star, indicating extremely high user satisfaction and reliability in real-world use.
- The plugin supports a wide variety of popup types, including exit-intent, email opt-in, and WooCommerce upsell popups, covering most common conversion needs.
- It offers a free core version that includes essential features like targeting rules and triggers, making it accessible for budget-conscious site owners.
- The support team maintains a 55% resolved thread rate on only 10 total support threads, suggesting that most issues are either uncommon or quickly addressed.
- Advanced features like WooCommerce upsell and cross-sell popups require paid Pro or Pro+ versions, limiting functionality for free users.
- The plugin's extensive settings and conditional logic can be overwhelming for beginners, leading to a steeper learning curve than simpler popup solutions.
- Despite high ratings, the 40% support resolution rate on the small sample of 10 threads may not reflect responsiveness during peak usage or complex issues.
- Some users report that the free version's popup designs look basic compared to premium alternatives, requiring extra CSS customization for polished results.
Technical Details
- Requires WordPress
- 6.7+
- Requires PHP
- 7.4+
- Tested up to WP
- 7.0.0
- First Released
- 2014 (12+ years)
- Support (last 2 months)
- 11 threads — 55% resolved
Feature Tags
Frequently Asked Questions
Yes, Popup Maker is free and available on WordPress.org. It has over 700K active installs and a 4.9/5 rating from 4500 ratings.
Popup Maker is used by over 700,000 active WordPress sites. The plugin's community has grown to more than 780,000 users.
Popup Maker requires WordPress 6.7 or higher. It also needs PHP 7.4 or later to run smoothly.
Yes, the plugin was first released in 2014 and its latest version is 1.22.0, updated on April 16, 2026. The author, Daniel Iser, continues to maintain it actively.
Popup Maker requires PHP 7.4 or higher. This ensures compatibility with modern WordPress features and security updates.
Support is well-regarded, with a 4.9/5 rating from over 4500 reviews. In the last 2 months, 40% of 10 support threads were resolved, and the plugin offers world-class support through its website.
Yes, it is designed for both beginners and pros, allowing you to create popups in minutes. You can use it to build exit-intent popups, slide-ins, and smart banners without coding.
You can create stunning popups, modals, overlays, exit-intent forms, slide-ins, and smart banners. It integrates with popular form plugins and works great for WooCommerce cross-sells, upsells, and cart abandonment popups.