MailPoet – Newsletters, Email Marketing, and Automation

What is MailPoet?

MailPoet is an email marketing plugin built specifically for WordPress. It lets you create, send, and manage newsletters directly from your site’s dashboard. Developed by MailPoet, the plugin has been active for 10 years. It currently has over 500,000 active installs and holds a 4.4 out of 5 rating from 1,422 reviews. 80% of those ratings are 0% are one-star.

The plugin handles standard newsletters and automated post notifications. It also integrates deeply with WooCommerce for transactional and marketing emails. MailPoet offers a free plan for small senders. Paid plans unlock advanced automation and detailed analytics.

Key Features of MailPoet

• Newsletter Builder: A drag-and-drop editor with responsive templates designed to display correctly on any device.
• Post Notifications: Automatically send new blog posts to your subscribers with a single click setup.
• WooCommerce Automation: Send emails for abandoned carts, first purchases, specific product categories, and order status changes.
• Multi-Condition Segmentation: Filter subscribers by behavior and interests using multiple rules (paid plan required).
• Subscription Forms: Place forms as popups, slide-ins, fixed bars, or via shortcode with exit intent triggers.
• Custom Automation: Create custom triggers and actions, and branch automations with if/else conditions (paid plan required).
• MailPoet Sending Service: A dedicated sending engine with a 98.5% deliverability rate and 50,000 emails per hour capacity.
• GDPR Compliance: Built-in tools to help manage subscriber consent and data handling requirements.

Who Should Use MailPoet?

MailPoet suits beginners who want email marketing without leaving WordPress. The free plan is ideal for small senders testing the waters. With 500,000 active websites using it, the plugin is also used by store owners running WooCommerce shops. They rely on its abandoned cart and first-purchase workflows to recover lost revenue.

Proficient marketers will find value in the paid tiers. These include multi-condition segmentation and custom automation triggers. The plugin requires PHP 7.4 or higher and WordPress 6.9 or newer. This makes it accessible to most modern WordPress installations without server conflicts.

Installation & Setup

Install MailPoet from the WordPress plugin repository like any other plugin. No configuration is needed out of the box. You can start sending immediately using your own host, though the plugin recommends using the MailPoet Sending Service for better deliverability.

Support & Community

Support data from the last two months shows 88 open threads with 30 resolved, giving a 77% resolution rate. The free plan includes access to the Knowledge Base and community forums. Paid plans unlock priority customer support. The 11% one-star ratings often cite delivery issues or support response times. However, the 80% five-star ratings highlight ease of use and WooCommerce integration as major strengths.